“Bike Safe—We’re On This Road Together” is part of the Maryland Department of Transportation State Highway Administration’s Be Street Wise initiative that educates Marylanders on best practices to Drive Safe, Walk Safe, and Bike Safe. For Bike Safe, the reminder to both bicyclists and drivers is that We’re On This Road Together. That means that all roadway users must follow the laws of the road and look out for each other.
Through a combination of grassroots outreach, social media, marketing and public relations, the campaign’s goal is to raise awareness, reinforce safe riding and driving behaviors and reduce the number of bicycle-related crashes.